The digital space has changed remarkably and is ever-evolving, and businesses and brands that have websites and social presence understand the importance of SEO for greater visibility. So what exactly is SEO? Search engine optimization, or SEO, is a digital marketing strategy used to increase traffic to your website by improving your visitability in organic search results, such as Google, Bing, or Yahoo. SEO is not just about ad-centric marketing; it’s about how the brand looks and responds to consumer demands.
As search engines continue to change and update the algorithms, businesses must stay up to date on these changes as they can affect your overall marketing strategy and ROI. Smart marketers are constantly making adjustments and improvements to their content, social presence, and websites to stay relevant and ahead of the competition.
Let’s take a look into five reasons why your business needs SEO to level up.
1. Good SEO drives traffic to your website
Organic search is a fundamental part of any website’s performance. Through consistently creating valuable and relevant content, utilizing long-tail and cluster keywords you drive the customer through the buyer’s journey, with the ultimate goal of creating conversions. The better you rank for competitive keywords, the more organic traffic and better positioning your website will receive on search engines.
A few ways to help your organic traffic through SEO are:
- Listing your business in online directories
- Build backlinks
- Post to social media consistently
- Target long-tail keywords and keyword clusters
- Email marketing
2. SEO Builds Brand Authority, Relevance, and Trust
Search users strongly believe that a credible business will always be visible on the first page of Google. According to WebFX only 25% of users will go to the second page of search results. Your prospects will find your business’s website having supreme authority when they see your high ranking for the prime keywords, which will ultimately result in a more targeted audience that supercharges your sales.
Developing a brand as an authority takes effort, patience, and commitment and depends on offering a quality product or a valuable service that allows buyers to trust a business. More than 90% of online experiences begin with search engines, and 80% of users begin their product searches online. SEO aims to build a solid foundation for an effective user experience that can be seen easily on search engines.
Ways to build authority, relevance, and trust are:
- Content relevance – are you answering questions your audience is interested in?
- Linking to external websites that are high-ranking already trusted brands or services (that are not in direct competition, of course)such as Amazon.
- Nearly 80% of users ignore paid advertisement in the Google results, preferring to click on more organic links (Data Source: Hubspot)
3. The Interdependence of SEO and Sales
Customers conduct online research, which is a significant benefit from a buyer’s viewpoint. Using SEO techniques to convey your message for great deals, groundbreaking service, and top-quality products and the importance of what you offer buyers will be a game-changer. While organic traffic is great, it means nothing if your website is not converting visitors to buyers.
Irrespective of the level your business is at, you must have a consistent flow of buyers to boost your sales. Therefore, a good SEO strategy is important to help make it easy for buyers to make a decision to purchase your product or service. It can bring your potential customers closer to purchasing your service or product over your competition when done well. SEO is a long-game strategy and takes time to see true ROI (or a large marketing budget for advertising). Be patient, but keep moving forward with highly effective SEO content across all platforms. Your business will reap the rewards.
4. SEO Services are Relatively Inexpensive
You must have heard that the best things in life will always cost you something. But here, it’s not the case. SEO services are relatively inexpensive in the broad perspective of things, and the reward will most probably be significant in terms of the business’s benefit. There are numerous SEO tools to help build out and monitor your SEO strategy.
A few of our favorite resources to help build your SEO strategy are (and each FREE resource available):
5. SEO Brings Additional Opportunities
Top-notch SEO always finds some way of seeing and leveraging additional opportunities for businesses not just to be visible but increase qualified potential customers, increasing business conversion rates. Implementing quality SEO practices and experimentation with keywords gives each business the opportunity to reach new audiences, meaning new customers, potentially even outside of your local market. SEO can also help your business bypass your competition. If you are willing to invest the time you can help bring your targeted traffic to your website, creating additional opportunities and sales.
Implementing top-quality SEO on your website is always going to be profitable for the business. If you want your business to get considerable benefit from SEO, then you will have to make serious efforts. However, you can establish a substantial brand value with minimal investment without expanding the budget that eventually gets you more buyers. If you take SEO services from an experienced professional, you will see the conversion of your buyers into sales in no time.