Digital transformation within the retail and e-commerce sectors has been accelerated during the Covid-19 pandemic. Numerous people are making buying decisions online. The strategy to creating a seamless buying experience regardless of the channel customer is known as...
MARKETING – WHERE ART AND SCIENCE MERGE TO CREATING MOMENTIVE IMPACT – EVOLUTIONARY Data has revolutionized marketing. Where marketers are once dependent on insights, now they depend on insights gathered from careful data analysis. Marketing is all about...
Inbound Marketing vs. Content Marketing What really is the difference between Inbound marketing vs. content marketing? As opposed to outbound marketing which involves actively putting your marketing message in front of an audience that is not immediately looking for...
Many people today want to start their own small businesses. These startups spring up fast and die even faster. The reason for such a phenomenon is that most beginner entrepreneurs don't know how to start and maintain a business. They keep on making mistakes even in...
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