CONTENT IS STILL KING!
In today’s digital era we are all considered publishers, businesses and individuals alike. It’s imperative to not only have content, but relative and valuable content such as blog articles, social media posts, white papers, digital magazines, checklists, and on and on and on…to reach your targeted audience. Content marketing and Search Engine Optimization (SEO) are both titans of modern marketing and should be thought of together when creating strategies and assets alike.
What is content marketing?
Content marketing is the technique of creating and distributing valuable, relevant, and consistent content to attract and acquire your clearly defined target audience. The objective is to always be driving profitable customer engagement.
What are the benefits of content marketing?
The benefits of good content marketing are that it will accelerate your pipeline and increase sales, be a cost savings tool for your business and build better customer loyalty.
Why is content marketing so important?
Design-building a rich, interactive content strategy is the key to staying ahead of the game in today’s digital marketing. This is not easy for many businesses as it requires staying up to date on the latest content marketing trends, software, platforms, and the project management and implementation of content strategies. To understand why content marketing is so important you must understand the buyer’s journey. Content marketing reaches buyers with your brand awareness and research before your target audience is looking to purchase your products or services. Through content marketing, you are educating consumers about a product or service that answers their pain points. The return on investment for content marketing can be extraordinary and it contributes to SEO efforts by generating organic inbound links and building your website up for the search engines.
What exactly is SEO?
Search Engine Optimization, or SEO, is a marketing discipline practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
What are the benefits of SEO?
The benefits of SEO are vast. First of all, SEO helps build brand awareness for your business. This, in turn, leads to increased credibility of your brand as search engines are more likely to trust a site that is ranking on the first page of a search engine. Utilizing SEO to build a strong web presence will help you bypass your competition. Ranking in local search will increase the traffic to your website, creating better-qualified leads and ultimately sales.
Why is SEO so important?
We are in an era of information overload. However, this digital era is great for the consumer as they have the ability to continuously educate themselves. The majority of consumers research products and services online before ever walking into a store. If your website isn’t raked on the first page of any search, you are not likely to be found.
Organic Search is a huge part of a business’s website performance and critical to the conversion of sales. Consumers know what they want and if they can’t find it, there is an issue. Google has learned to interpret a favorable and unfavorable user experience, hence creating a good user experience is critical for your website.
90% of the most successful B2B content marketers prioritize their audience’s informational needs over their own sales/promotional message.
75% of content marketers report using technology to gain insight into how their content is performing.
71% of buyers/readers say they were turned off by content that seems like a sales pitch.
Roughly 84% of buyers said they either frequently or occasionally access business-related content on their smartphone.
SO WHAT'S NEXT?
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