Business Strategy & AI Visibility Insights
This is where we examine what’s changing beneath the surface of business, marketing and visibility—and what those changes actually mean for the people building businesses. You’ll find research, field notes, practical frameworks and perspective on business strategy, positioning, AI visibility, SEO/AEO/GEO, marketing systems and emerging technology. Some pieces come from our client work. Others come from experiments, industry shifts and the questions we’re actively investigating inside Momentive Media. The common thread is evidence over assumptions: understanding what’s actually happening before deciding what to do next.
Featured Insight
The Visibility Paradox: AI Can Find Your Business. But Are You Willing to Be Seen?
Visibility isn’t only a technical problem.
Businesses are racing to become more discoverable in ChatGPT, Gemini, Perplexity and AI search—but being found requires something many visibility strategies overlook: you have to give both people and machines enough evidence to understand who you are, what you know and why your work matters.
The Visibility Paradox explores the tension between wanting greater visibility and withholding the expertise, perspective, proof and identity that make a business worth finding in the first place.
Featured Speaking
Taking The Visibility Paradox to AI in Motion
Christina Rae Blackmon · AI in Motion Summit
What happens when the thing limiting your AI visibility isn’t the technology—but the expertise, evidence and identity you’ve kept beneath the surface?
At the AI in Motion Summit, Momentive Media founder Christina Rae Blackmon explores The Visibility Paradox: the gap between doing the technical work required to become visible to AI systems and actually giving those systems enough clear, credible evidence to understand who you are, what you know and why your work matters.
Drawing from Momentive Media’s AI visibility research, Business Archaeology methodology and real-world testing, the session looks beyond the race to create more content. The deeper question is whether the expertise and evidence already inside a business have been uncovered, articulated and made legible to both people and machines.
AI in Motion Summit · October 22–24, 2026
Latest Insights
Research, field notes and practical perspective from the work we’re doing and the questions we’re investigating.
Integrity Over Urgency | AI in Motion Summit Takeaways
There is something about writing a speech for a summit in the middle of a move of more than 2,600 miles. I wrote my session, The Visibility Paradox, surrounded by boxes, in the middle of relocating my entire life from Maine back to Houston, Texas. I thought it was...
How Not to Move Across the Country While Writing a Speech
I packed three years of my Maine life into a U-Haul, towed my car 2,600 miles to Houston, and finished a speech at 4:30 in the morning. The ideas were the best thing I built all year. The recording was a mess. This is the real version, and the AI visibility lesson that came out of it.
Why One AI Visibility Score Can Lie to You
If you're tracking a single aggregate metric to measure your brand's visibility across generative search, you're likely looking at a vanity number that obscures more than it reveals. There's a persistent temptation to treat the “AI ecosystem” as a monolith, but...
Your Domain Authority Score Isn’t Why AI Ignores You
Ask a business owner what AI thinks of their business and you'll usually get one of two answers: a blank stare, or a number. Some tool gave them a score — domain authority, an AI visibility grade, a semicircular gauge sitting at 62 — and now they're either reassured...
An AI Visibility Score Is a Starting Point. Here’s What to Do Next
You ran an AI visibility checker and got a score. Now what? Learn how to interpret AI visibility results, identify the gap between how you want to be known and how AI currently understands your business, and turn that evidence into meaningful action.
Free AI Visibility Checkers Are Everywhere. So Why Should You Pay For a Workbook?
Free AI visibility checkers can tell you whether ChatGPT, Gemini, Perplexity and other AI systems recognize your business. But the score is only evidence. This article compares the tools, explains what they actually test and looks at what you need to do after the score arrives.
The Visibility Paradox: AI Can Find Your Business. But Are You Willing to Be Seen?
AI visibility isn’t just about whether ChatGPT, Gemini or Perplexity can find your business. It’s also about the evidence you’ve given them to understand, trust and recommend it—and what the human behind the business is willing to make visible.
Marketing Coaching, Leadership Development, and AI: The Questions I Get Asked Most
I keep having the same handful of conversations lately—with potential clients, with people who follow along on social, with friends who somehow always end up asking me for marketing advice at dinner. And when I actually sat down and looked at the pattern, it...
Retention, Not Reach: The New Rules of YouTube SEO Optimization
I'm Finally Starting My YouTube Channel — Here's Everything I Learned Optimizing Everyone Else's First I have a confession: I've had a YouTube channel sitting dormant for longer than I'd like to admit. Two channels, actually. I've built strategies, run audits,...
