Let me ask you something — and I want you to sit with it for a second before you answer.

How many unfinished things do you have sitting on your hard drive right now?

Not rough ideas. Not someday-maybe sketches. I’m talking about offers that are 70, 80, 90% done. Sales pages that just need a link and a decision. Email sequences that are written, proofread, and sitting in a draft folder going absolutely nowhere. Frameworks you built out completely, courses you recorded, programs you outlined, priced, and know would land — that have never seen the light of day.

If you’re like most of the entrepreneurs I work with, the answer is: more than you’d like to admit.

And here’s what really gets me: these aren’t bad ideas. These aren’t the things that should stay in the drawer. These are often the exact offers that could tip the scales — on the income rollercoaster, on the feast-or-famine cycle, on the exhausting feeling that your work isn’t reaching the people who need it most.

They’re good. They’re ready. And they’re not moving.

I call this the 90% Problem. And it’s why I built Momentum Lab.

It Started With One Client. Then I Saw Myself.

There wasn’t one clean “aha” moment when I decided to create Momentum Lab. It was more like the same scene kept replaying — in my clients, in my community, and honestly, in myself — until I couldn’t look away anymore.

There was one client in particular who crystallized it.

She had everything “right” on paper: a beautiful offer, a clear niche, pages of notes from every business coaching program she’d ever invested in, a half-built website that was honestly already better than what most people ship. We spent our session tightening her messaging, mapping out a simple launch strategy, and by the end she was lit up. Eyes bright. That feeling of oh my God, this is finally it. She left with three very doable actions: publish the updated sales page, post one visibility piece, send one email.

I got off that call thinking, this is going to move for her.

A week later, I checked in. Nothing was live.

The sales page was “almost” done. The post was “drafted but not ready.” The email had been rewritten three times and never sent.

When we connected, I could hear it in her voice — the specific heaviness of someone who has done everything right and still can’t move. As soon as she imagined people actually reading her page, actually seeing her, something in her chest tightened. Her stomach dropped. And suddenly she “needed to tweak the branding” or “do more research.” All smart-sounding reasons. Zero actual movement.

I sat there thinking: this is not a marketing problem anymore. This is a nervous system problem wearing a marketing costume.

But here’s where it got real for me.

Because at the same time, I was watching my own version play out. I had offers I’d been “about to” launch for months. Outlines. Frameworks. Partially built funnels. Every time I went to make them public, something in me would hit the brakes. I’d decide I needed a different angle, a new name, a more cohesive brand. Very sophisticated procrastination.

One night I was staring at a nearly finished sales page — 90% done, just needed a link and a decision — and I found myself opening a blank document to “rethink the entire thing from scratch.”

I literally caught myself mid-compulsion and thought: I am not confused. I’m scared.

That was the moment it clicked. If I — with all my tools, all my somatic training, all my years of experience in marketing and launch strategy — was still freezing at the edge of visibility, then of course my clients were too. Strategy alone was never going to be enough. And yet almost every container I could point people to was either pure business coaching with no space for the body and the unconscious stuff, or pure healing work with no place to actually build the email, the page, the content.

Nobody was holding both at once.

The Wall Nobody Talks About in Business Coaching

Here’s what I know now, after years of working with entrepreneurs on their marketing and launch strategy:

The gap is not about intelligence. It’s not laziness. It’s not a lack of clarity or commitment or work ethic.

It’s what happens in the 10 seconds between “I know what to do” and actually doing it — when your nervous system scans for danger and decides that being visible, being seen, being out there with your real work and your real prices and your real face… isn’t safe.

And so it pulls the plug. Quietly. Efficiently. With a very reasonable-sounding excuse.

You end up rewriting instead of publishing. Researching instead of launching. Perfecting instead of shipping.

This is where most online business coaching falls short. It gives you the strategy and sends you home. It doesn’t stay with you through the freeze. It doesn’t make space for the part of you that knows exactly what to do and still can’t do it.

And your 90%-done offer stays exactly where it is.

So I Built the Room That Didn’t Exist

Momentum Lab is my answer to that pattern.

It’s a free monthly live group coaching session on Google Meet where we do both things at once — in real time, together. We look at your actual marketing assets: the sales page, the offer, the stuck funnel, the half-written email sequence. We work on the words, the launch strategy, the messaging. And we make space for whatever comes up in your body when it’s time to actually ship it — the tightness, the second-guessing, the sudden need to redesign everything.

This isn’t traditional business coaching. We don’t choose between strategy and somatic nervous system work. We don’t pretend the wall isn’t there. We bring your marketing, your resistance, and your very human fear of being seen into the same room — and we move forward from exactly where you are.

Each 90-minute session includes:

• A grounding arrival and one focused micro-lesson you can use immediately in your business
• Live hot seats where we work on your real stuff — not hypotheticals — with real-time marketing and launch strategy support
• A collective integration and one clear commitment to carry forward

No pitch. No performance. Just real-time help for real work that deserves to exist in the world.

How Many of Us Are Sitting on Something Good?

I keep coming back to this question because I don’t think we talk about it enough in the online business space.

How many of us have offers that could genuinely change things — for our clients, for our income, for our sense of what’s possible — just sitting there, 80% done, waiting for a version of ourselves that feels safe enough to press publish?

The income rollercoaster so many entrepreneurs ride? A lot of it isn’t a business strategy problem. It’s a visibility and execution problem. It’s the gap between the work we’re capable of doing and the work we’re actually putting into the world.

Somatic business coaching — work that addresses both the nervous system and the launch strategy — isn’t a niche workaround. It’s the missing piece most entrepreneurs have never had access to in a practical, action-oriented format.

Momentum Lab exists because that gap has a real cost. And because you don’t have to close it alone.

Come as You Are

The sessions are completely free.

You don’t need a polished offer. You don’t need to know exactly what to ask. You don’t need to be on camera or take a hot seat if that’s not where you are. You just need to bring the thing you’ve been avoiding — and be willing to let us look at it together.

This is the room where we fix the words on the page and meet the parts of you that aren’t ready to share them yet. Where we’re allowed to bring our drafts and our resistance and our very human fear of being seen. Where we don’t choose between healing and execution — we do both, in the same hour.

If something in you lit up reading this — and something else immediately said “but not yet” — that’s exactly why this room exists.

I’m ready. Save my spot →

Frequently Asked Questions

What exactly is Momentum Lab and how is it different from regular business coaching?

Momentum Lab is a free monthly live group session on Google Meet where we work on your actual marketing assets in real time — your sales page, your offer, your stuck launch strategy — while also making space for what’s blocking you from executing. In 90 minutes, we cover what most business coaching never gets to: the strategy and the freeze. You leave with both a clearer plan and a felt sense that you can actually follow through.

What does “nervous system” or “somatic” work mean in a business context?

Somatic work means we pay attention to what happens in your body when it’s time to be visible — the tightness in your chest when you go to hit publish, the sudden need to redesign everything when your offer is 90% done. Instead of pushing through or bypassing those responses, we work with them in real time so your marketing actually gets done — without bulldozing yourself to get there.

I have an offer that’s almost done but I can’t seem to finish it. Is that something I can bring?

That is exactly what Momentum Lab is for. Bring the thing that’s 80 or 90% done and stuck. We’ll look at what it actually needs — whether that’s a strategic fix, clearer messaging, or an honest conversation about what’s making it hard to ship.

Is this only for entrepreneurs with an established business?

No. If you have something you’re working toward — an offer, a message, a website, an idea that keeps pulling at you — and you’re not moving forward the way you want to be, this room is for you. You don’t need to have it all figured out to show up.

How is Momentum Lab connected to Momentive Media’s paid services?

Momentum Lab is genuinely free with no pitch attached. It exists because the gap between knowing and doing is real and it deserves a real container — not a sales funnel. If working with me more deeply feels right after a session, that conversation is always available. But the session itself is complete on its own.

Why is this free? What’s the catch?

There isn’t one. Momentum Lab exists because I kept watching talented entrepreneurs — and myself — freeze at the edge of visibility with no live, real-time support for that specific moment. The free format is intentional. The people who need this most are often the ones who have already invested heavily in courses, business coaching, and launch strategy — and are still stuck. This is the room that should have existed sooner.