I find what your business has already built, then make it visible.
I’m Christina Rae Blackmon, founder of Momentive Media. I help established businesses turn real expertise into something search engines and AI can see, understand and trust.
Where this comes from
I have spent 18 years in marketing and brand strategy. I also spent 15 years in construction on federal and large-scale projects. Construction taught me that you do not build from assumptions. You inspect what is already there, work from evidence, document what matters and understand the structure before deciding what comes next.
I grew up in Houston and spent a decade in the Houston Heights. That makes working with established Houston businesses especially meaningful to me. Businesses like JVP Jewelers are not just names on a map or accounts on a client list—they are part of the communities I know, and their history, reputation and relationships are assets worth preserving and making visible.
Some of my clients have worked with me for eight and ten years or more. Marketing changes constantly, but I have never believed good strategy starts with chasing whatever changed this week. It starts by understanding the business itself.
My work evolved because I kept seeing the same problem: businesses had far more expertise, proof, history and value than their marketing showed. The information was there—buried in old websites, client conversations, content, processes, reviews, offers and years of doing the actual work. So instead of starting by asking what we should create next, I started asking what was already there. That became the foundation of how I work today: excavate first, understand the evidence, then decide what deserves to be built, changed or made more visible.
My work also draws from training in trauma-informed practice, mental health, NLP and coaching. Businesses are not built in a vacuum. They carry pieces of the people who built them.
Sometimes what looks like a marketing problem is not really a marketing problem. A founder may be hiding their strongest expertise, softening their point of view, holding onto an offer they have outgrown or struggling to articulate what makes their work different. Fear, old experiences, identity shifts and deeply ingrained patterns can quietly make their way into positioning, messaging and business decisions.
I am not there to diagnose or therapize a business owner. I am there to recognize that there is a human being underneath the brand.
That matters when we excavate a business. We can look at the evidence (the content, offers, client history, systems, results and data) while also asking why certain things were built, why others were abandoned and what the founder may be ready to stop carrying forward.
It’s something that finally needs to be said.
Evidence first
If I cannot show it, I do not say it. Every case study I publish carries its dates, its method and its limits, including what it does not prove.
I start with what a business has already earned, and I only build on what the evidence supports.
There is a person underneath the face of every business. Evidence tells you what has happened in the business. Business Archaeology can help uncover why certain patterns keep happening.
Ways to work together
- The AI Visibility Workbook. A self-guided way to see how AI describes your business and what to fix first. See the workbook
- The AI Visibility Intensive. A 90-minute private session built on your completed workbook. See the Intensive
- Business Archaeology + Strategic Consulting. Private sessions to uncover what your business has already built and decide what comes next.
- Momentum Lab. Free live sessions on Zoom where you can bring your questions. See the next dates
- Discovery calls. A free conversation about your business, what you’re trying to solve and whether working together makes sense.
- Implementation. When you know what needs to happen and need it built, I build it: content, email, websites and marketing systems. It is quoted per client after a discovery call.
The evidence
The JVP Jewelers case study: forty years of reputation made visible to AI, with ChatGPT visibility growing from 4% to 20%.
It is truly so difficult to find a Marketing and Social Media Agency that you can trust and Momentive Media has proven to be both loyal and trustworthy. I can not say better things about their work ethic and performance. Their attention to detail and the true passion for their client work speaks volumes. The Momentive Media team is always quick to reply, eager to please, and ready to tackle a challenge… what more could you ask for? I have no doubt that Momentive Media would be a benefit and asset to any company’s marketing and sales efforts and team.
Working with Momentive Media was one of the best decisions I made for my business. Christina brings a level of professionalism and expertise that is unmatched. She very quickly understood my business and was able to take our business model and run multiple successful social channels. Additionally, she put together a detailed marketing automation plan that resulted in a very successful lead generation program. She is detailed, timely and always delivers on expectations. Her vast understanding of the marketing landscape gave me the confidence to allow her to do what she does best, which included getting my message out to the right audience in an effective manner with directly resulted in leads and revenue. I would highly recommend Momentive Media to any company who is looking to take their brand to the next level and get in front of the right audience. She’s a pro!
Where strategy meets the person behind the business
My work sits at the intersection of business strategy, marketing, technology and the human being behind the business.
I bring 18 years of experience in marketing and brand strategy, alongside training and certifications in HubSpot Inbound and Marketing Software, NLP, trauma-informed practice, mental health practice, spiritual life coaching and art therapy/neurographic work.
That combination influences how I approach strategy. I can look at the marketing, positioning, systems and evidence of a business while also recognizing the human patterns that can influence what gets communicated, what gets hidden and what a founder is ready to build next.
Your business has an evidence trail too.
Let’s find out what it is trying to tell us.
