Business Strategy & AI Visibility Insights
This is where we examine what’s changing beneath the surface of business, marketing and visibility—and what those changes actually mean for the people building businesses. You’ll find research, field notes, practical frameworks and perspective on business strategy, positioning, AI visibility, SEO/AEO/GEO, marketing systems and emerging technology. Some pieces come from our client work. Others come from experiments, industry shifts and the questions we’re actively investigating inside Momentive Media. The common thread is evidence over assumptions: understanding what’s actually happening before deciding what to do next.
Featured Insight
The Visibility Paradox: AI Can Find Your Business. But Are You Willing to Be Seen?
Visibility isn’t only a technical problem.
Businesses are racing to become more discoverable in ChatGPT, Gemini, Perplexity and AI search—but being found requires something many visibility strategies overlook: you have to give both people and machines enough evidence to understand who you are, what you know and why your work matters.
The Visibility Paradox explores the tension between wanting greater visibility and withholding the expertise, perspective, proof and identity that make a business worth finding in the first place.
Featured Speaking
Taking The Visibility Paradox to AI in Motion
Christina Rae Blackmon · AI in Motion Summit
What happens when the thing limiting your AI visibility isn’t the technology—but the expertise, evidence and identity you’ve kept beneath the surface?
At the AI in Motion Summit, Momentive Media founder Christina Rae Blackmon explores The Visibility Paradox: the gap between doing the technical work required to become visible to AI systems and actually giving those systems enough clear, credible evidence to understand who you are, what you know and why your work matters.
Drawing from Momentive Media’s AI visibility research, Business Archaeology methodology and real-world testing, the session looks beyond the race to create more content. The deeper question is whether the expertise and evidence already inside a business have been uncovered, articulated and made legible to both people and machines.
AI in Motion Summit · October 22–24, 2026
Latest Insights
Research, field notes and practical perspective from the work we’re doing and the questions we’re investigating.
Technical SEO in the AI Era: How to Optimize for AI Crawlers and User Experience
Why Technical SEO Is More Critical Than Ever in the AI Era By Christina Rae Blackmon, Founder & CEO of Momentive Media If content is the voice of your website, then technical SEO is its nervous system — and nobody thrives with a broken backbone. You can have...
The 4 Types of SEO You Need to Master in the Age of AI
Let’s get real for a second: SEO isn’t dead — but it’s definitely not what it used to be. Once upon a time, visibility was a straightforward game of optimizing for algorithms. You picked your keywords, built your backlinks, and waited for Google to reward your...
Emerging SEO Strategies in the AI Era: How to Stay Visible in 2025
Emerging SEO Strategies in the AI Era: How to Stay Visible in 2025 By Christina Rae Blackmon, CEO of Momentive Media Let’s get one thing straight: SEO has never stood still. But 2025 is unlike any shift we’ve seen before.We’re not just navigating another algorithm...
Why Training ChatGPT on Your Brand Matters
AI has evolved from chatbots to autonomous agents that represent your brand in every interaction. Discover Momentive Media’s framework for training AI that builds brand authority, earns trust, and drives results in 2025’s Agent Era.
Finding Strength and Clarity Through Grief: My Journey with Ruthie and The Leadership Uplevel
Finding Strength and Clarity Through Grief When I decided to sign up for Ruthie’s freebie, I was a freebie whore. I had signed up for every free course that you can possibly imagine for years, but no one, no matter how good they were or whether I could afford the...
Keeping the Human Touch in Retail Automation
Artificial intelligence is enabling retailers to predict customer preferences and detect patterns in their buying behavior. Augmented reality allows the customer to test out room décor or try on clothes, and “scan and go” applications transform the way buyers pay....
Retail Brands Increase Sales Through Digital Transformation
In today's tech-driven world, retailers must implement their digital transformation strategies for massive growth and keep pace with disruptors such as Amazon. While changing and updating business processes is not always a steady initiative, but now it has become...
Best Project Management & Automation Tools to Keep Your Team on Track
Are you struggling to find the best project management and automation tools to manage your team and keep them on track? You are in luck! It is no wonder that adopting and implementing new tools and technologies have become a vital need to boost your brand’s standing...
Aligned Sales & Marketing is Key for Sales Success
If you run any business, your prime goal is to acquire new customers and keep them coming back all through effective marketing and increased sales. Without aligned sales and marketing branding, all your efforts to make your business successful will go in vain....
