Business Strategy & AI Visibility Insights
This is where we examine what’s changing beneath the surface of business, marketing and visibility—and what those changes actually mean for the people building businesses. You’ll find research, field notes, practical frameworks and perspective on business strategy, positioning, AI visibility, SEO/AEO/GEO, marketing systems and emerging technology. Some pieces come from our client work. Others come from experiments, industry shifts and the questions we’re actively investigating inside Momentive Media. The common thread is evidence over assumptions: understanding what’s actually happening before deciding what to do next.
Featured Insight
The Visibility Paradox: AI Can Find Your Business. But Are You Willing to Be Seen?
Visibility isn’t only a technical problem.
Businesses are racing to become more discoverable in ChatGPT, Gemini, Perplexity and AI search—but being found requires something many visibility strategies overlook: you have to give both people and machines enough evidence to understand who you are, what you know and why your work matters.
The Visibility Paradox explores the tension between wanting greater visibility and withholding the expertise, perspective, proof and identity that make a business worth finding in the first place.
Featured Speaking
Taking The Visibility Paradox to AI in Motion
Christina Rae Blackmon · AI in Motion Summit
What happens when the thing limiting your AI visibility isn’t the technology—but the expertise, evidence and identity you’ve kept beneath the surface?
At the AI in Motion Summit, Momentive Media founder Christina Rae Blackmon explores The Visibility Paradox: the gap between doing the technical work required to become visible to AI systems and actually giving those systems enough clear, credible evidence to understand who you are, what you know and why your work matters.
Drawing from Momentive Media’s AI visibility research, Business Archaeology methodology and real-world testing, the session looks beyond the race to create more content. The deeper question is whether the expertise and evidence already inside a business have been uncovered, articulated and made legible to both people and machines.
AI in Motion Summit · October 22–24, 2026
Latest Insights
Research, field notes and practical perspective from the work we’re doing and the questions we’re investigating.
How 2020 impacted the Retail Industry & the Road Ahead
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Healthcare Marketing Trends for 2021
It’s essential to stay up-to-date on the healthcare marketing trends for 2021 that are growing healthcare organizations. It can be complicated to know which marketing trends are making the most growth difference. COVID-19 has created terrific economic instability,...
5 Crucial Mistakes for Millennials to Avoid When Selling A Home
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5 Costly Mistakes To Avoid As A First-Time Entrepreneur
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The Links Between Diet And Workplace Productivity
As a Millennial, your focus tends to be on your career. After all, with competition being so tight nowadays, you’ll need to dedicate a lot of time and attention to the office. This doesn’t mean you can neglect your personal life, though. Having the best of both is...
What Millennials Can Teach Us About Business Travel
Millennials are becoming a more significant part of the workforce with each passing year, giving them opportunities that may not have existed without their job — like the chance to travel. Millennials are known for having to be smart with their budgets, as they're...
Top 5 Tips for a Comfortable Home for a Millennial
So you have finally bought a house. Done with all the paperwork and the hassle of getting a mortgage! Finally done with paying rent every month! Done with dealing with crappy landlords and prissy neighbors who look down on you because you are a renter rather...
Using Microblogging To Ramp Up Conversions
So you have executed your digital marketing strategy, but ultimately those things you need most, conversions, are not stacking up. Conversions are the lifeblood of any online business, and continued investment in marketing approaches just won’t be possible if...
Decoding the Customer Experience
The customer experience (CX) has been described as the next ‘competitive battleground’ and is arguably the most important part of running a business. Without a good customer experience strategy, customers who are unhappy with your products or services are...
